Blogs

The Evolution of YouTube Shorts Following the TikTok ban in India in June 2020, YouTube introduced “Shorts”, offering an alternative platform for TikTok’s massive creator base. Impressively, daily views from Shorts in India surged to over 6.5 billion shortly after its debut. Chris Jaffe, the VP of Product Management at YouTube, described Shorts as “a …

Why Shorts Should Be An Integral Part of Your YouTube Content Strategy Read More »

In a move that promises to reshape the landscape of Social E-commerce and return on investment (ROI) for Brands, YouTube has relaunched its Product Tagging feature with significant improvements including integration of a YouTube Shopping Affiliate program exclusively available in the United States and South Korea for Influencers, Creators, and Brands. Influencers, Creators and Brands …

How YouTube’s Product Tagging Feature Changes the Social E-commerce Game Read More »

The Struggle with YouTube If you’ve been pouring time, money, and resources into your YouTube channel only to find it’s not delivering the results you expected, you’re not alone. Countless brands find themselves lost in the vast landscape of YouTube, struggling to make their content stand out amidst the billions of videos. It’s a common …

5 Reasons Why Your YouTube Strategy Isn’t Working and How to Fix It Read More »